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10 Weeks

10 Hands-on Workshops

Learn to Transform Your Ineffective Marketing Approaches with Real Case, Real Wisdom and Action Framework.

10 Deep-dive Topics

Marketing Transformation Xponential


Marketing Transformation Xponential (MTX) is part of the executive transformation program series designed and developed by RISE - a leading Corporate Innovation Powerhouse of Southeast Asia.


We believe a new era of business has arrived. This new battlefield brings a whole new context, new challenges and ultimately new growth opportunities for those who are ready to capture it.


MTX is designed specifically to transform marketers with new customer insights, modern marketing playbook and extended network

Program Directors

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“B” Saroj Laohasiri

Former Head of Marketing Transformation and Marketing Strategy at Bluebik Group

Co-founder & Former CMO at Rabbit’s Tale - Top 10 Hottest Agency in Thailand

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“Jug” Kornkanok Chaopricha

Program Director
at ABC- Academy of Business Creativity

Advisor to the Board of Directors
at Ritta Holdings Co., Ltd.

Program Advisor


“Dr. Kid” Supachai Parchariyanon

CEO and Co-Founder at RISE

Managing Partner at SeaX Venture

Former President Digital Advertising Association of Thailand (DAAT)



Program Highlight

Redefine Marketing Horizon

Unlearn your traditional marketing principles. Equip yourself with new-era marketing weapons


Hands On Experiential Workshop

Learn from industry experts to gain actionable insights and implement learning into practice


Expand Your Network

Interact with classmates and executive marketing leaders at the networking event


Transcend Yourself to the Marketer of the Next Era

Master your next marketing skill with an innovative way to attract the customer in the age of disruption


Course Outline

Marketing Transformation

Un(Marketing) – No More Traditional Marketing

Experience Transformation

Experience with Purpose, No More Self-Centered Brand

Content Transformation
(ON-FIELD TRIP 3 Days 2 Nights)

Unlock Algorithms that Manipulate your Content, No More Traditional Content Marketing

Data Transformation

Drive Xponential Growth with Data & AI, No More Just Data Dashboards

Creative Transformation

World-Class Creative Case Study, No More Same Old Campaign

Customer Transformation

 Customers of the Future, No More Disconnection with Your Customers

Martech Transformation

Case Studies from The Winner of Thailand Transformation Awards, No More Ineffective Tech Adoption [Exclusive Case No Photo Taking Allowed]

Commerce Transformation

The New Digital Commerce Landscape, No More Just Price Driven

Sustainable Transformation

Why sustainability is essential in building brand for the future & how to take further actions

Transformation Xponential Project

The Summary of Transformation

This Program Is Designed For


Marketing Management & Leaders


Startup & Tech Entrepreneur 


Management of the Agency Firm


Influencer & Creators


Business Owner


Leaders Who Are Passionate About Marketing


MTX Batch 1 Alumni

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