Marketing Transformation Xponential
"
Marketing Transformation Xponential (MTX) is part of the executive transformation program series designed and developed by RISE - a leading Corporate Innovation Powerhouse of Southeast Asia.
We believe a new era of business has arrived. This new battlefield brings a whole new context, new challenges and ultimately new growth opportunities for those who are ready to capture it.
MTX is designed specifically to transform marketers with new customer insights, modern marketing playbook and extended network
Program Directors
“B” Saroj Laohasiri
Former Head of Marketing Transformation and Marketing Strategy at Bluebik Group
Co-founder & Former CMO at Rabbit’s Tale - Top 10 Hottest Agency in Thailand
“Jug” Kornkanok Chaopricha
Program Director
at ABC- Academy of Business Creativity
Advisor to the Board of Directors
at Ritta Holdings Co., Ltd.
Program Advisor
“Dr. Kid” Supachai Parchariyanon
CEO and Co-Founder at RISE
Managing Partner at SeaX Venture
Former President Digital Advertising Association of Thailand (DAAT)
Program Speakers
Program Highlight
Redefine Marketing Horizon
Unlearn your traditional marketing principles. Equip yourself with new-era marketing weapons
Expand Your Network
Interact with classmates and executive marketing leaders at the networking event
Hands On Experiential Workshop
Learn from industry experts to gain actionable insights and implement learning into practice
Transcend Yourself to the Marketer of the Next Era
Master your next marketing skill with an innovative way to attract the customer in the age of disruption
MTX Immersive Trip
3-day immersive trip to Singapore to experience the latest trends of marketing technologies. Get exclusive insights from meeting with leading global brands, emerging digital media, marketing tech companies and award-winning agency firms
Course Outline
Marketing Transformation
Transforming to the new way of doing marketing in the next era
Customer of the Future
Enhancing thee way we look at our customer in the future
The Era of Creators
Where the media landscape has shift to the creators not advertisers
Data-Driven Marketing in Action
The real use case of data-driven marketing from leading organization
World-class Creative Transformation
Learning the shift in creativity from global iconic creative person
MarTech Showcase: Web3 & Experiential Marketing
The new wave of technology that will change the experience landscape
The Experience Transformation
Win the customer engagement through enhanced experience transformation
MarTech Showcase: The power of Creative AI & Automation
Get to know the use case of new technologies that will change the marketing landscape
Sustainable Branding
Why sustainability is essential in building brand for the future & how to take further actions
Marketing Transformation Trip in Singapore
This 3-day immersive trip to Singapore is designed specifically for marketing
leaders to broaden your perspective and enhance your exposure to how leading marketing professionals, brands and agencies are leveraging cutting-edge MarTech to transform their businesses.
The program is packed with site visits, private meetings and networking activities, you will have plenty of opportunities to connect and exchange your perspectives with other marketing professionals as well as expand your international networks.
Date: 31 May - 2 June 2023
Price: 90,000 THB (80,000 THB when enrolled together with MTX Program)
Remarks:
1) The MTX Immersive Trip is optional for MTX participants. We encourage MTX participants to join the trip to maximize their learning experience.
2) The price is included hotel accommodation, meals, local transportation, tips and excluded airline ticket.
This Program Is Designed For
Marketing Management & Leaders
Startup & Tech Entrepreneur
Management of the Agency Firm
Influencer & Creators
Business Owner
Leaders Who Are Passionate About Marketing