

Marketing Transformation Xponential
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Marketing Transformation Xponential (MTX) is part of the executive transformation program series designed and developed by RISE - a leading Corporate Innovation Powerhouse of Southeast Asia.
We believe a new era of business has arrived. This new battlefield brings a whole new context, new challenges and ultimately new growth opportunities for those who are ready to capture it.
MTX is designed specifically to transform marketers with new customer insights, modern marketing playbook and extended network
Program Directors

“B” Saroj Laohasiri
Former Head of Marketing Transformation and Marketing Strategy at Bluebik Group
Co-founder & Former CMO at Rabbit’s Tale - Top 10 Hottest Agency in Thailand

“Jug” Kornkanok Chaopricha
Program Director
at ABC- Academy of Business Creativity
Advisor to the Board of Directors
at Ritta Holdings Co., Ltd.
Program Advisor

“Dr. Kid” Supachai Parchariyanon
CEO and Co-Founder at RISE
Managing Partner at SeaX Venture
Former President Digital Advertising Association of Thailand (DAAT)

Speakers
Program Highlight

Redefine Marketing Horizon
Unlearn your traditional marketing principles. Equip yourself with new-era marketing weapons

Hands On Experiential Workshop
Learn from industry experts to gain actionable insights and implement learning into practice

Expand Your Network
Interact with classmates and executive marketing leaders at the networking event

Transcend Yourself to the Marketer of the Next Era
Master your next marketing skill with an innovative way to attract the customer in the age of disruption

Course Outline
Marketing Transformation
Un(Marketing) – No More Traditional Marketing
Experience Transformation
Experience with Purpose, No More Self-Centered Brand
Content Transformation
(ON-FIELD TRIP 3 Days 2 Nights)
Unlock Algorithms that Manipulate your Content, No More Traditional Content Marketing
Data Transformation
Drive Xponential Growth with Data & AI, No More Just Data Dashboards
Creative Transformation
World-Class Creative Case Study, No More Same Old Campaign
Customer Transformation
Customers of the Future, No More Disconnection with Your Customers
Martech Transformation
Case Studies from The Winner of Thailand Transformation Awards, No More Ineffective Tech Adoption [Exclusive Case No Photo Taking Allowed]
Commerce Transformation
The New Digital Commerce Landscape, No More Just Price Driven
Sustainable Transformation
Why sustainability is essential in building brand for the future & how to take further actions
Transformation Xponential Project
The Summary of Transformation
This Program Is Designed For

Marketing Management & Leaders

Startup & Tech Entrepreneur

Management of the Agency Firm

Influencer & Creators

Business Owner

Leaders Who Are Passionate About Marketing
